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SHOWROOMS
Before the start of the FFANY (Fashion Footwear Association of New York) trade show in both June and December, all six Vida Kids showrooms would be remade to best display that season's new styles. I assisted in developing concepts based on each brands' specific identity and seasonal theme as well as bringing the concepts to life. I would source or make props, shop and style mannequin clothing, hire contractors to paint or add wall decals, and whatever else needed to complete the showroom.
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